Aleena

Active

Aleena, an online direct-to-consumer womenswear brand (everyday and occasion wear)

Riyadh, Saudi Arabia

E-Commerce

Unknown

Aleena is a Saudi womenswear brand that designs its collections in-house using real-time demand data and cultural insight. It is positioned between premium international labels and mass fast fashion, and uses on-demand production. Founder and CEO Ghaida Alatiwy was selected as an Endeavor Entrepreneur at ISP 106 in February 2026.

Founders

Ghaida Alatiwy

Founder & CEO

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