Aura

Active

Embedded lending/credit API and white-label invoice financing that lets B2B platforms offer credit to their SME customers

Dubai, UAE

Fintech

Unknown

Website Crunchbase

Aura Finance is an embedded lending infrastructure company for MENA. Through an API or white-label integration, B2B marketplaces, SaaS tools, insurers and vendor portals can offer credit to their SME customers, with Aura handling underwriting, capital, compliance and collections. It started with around 20 months of direct invoice-discounting to UAE SMEs, partnered with Reem Finance in 2024 and won the Eureka! GCC 2024 Grand Prize.

Founders

Shahrukh Ghazali

Co-Founder

Samer El Mardini

Co-Founder

Funding Rounds

Undisclosed

Investors: Oraseya Capital, Loyal VC

Investors: Oraseya Capital, Loyal VC.

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