Aya

Active

A demand-driven abaya and modest-fashion app and marketplace. It tests designs live and only produces the ones that customers have validated.

Riyadh, Saudi ArabiaFounded 2024

E-Commerce

Series A

Website LinkedIn

Aya is a Saudi fashion platform that tests more than 700 designs a month and routes to production only the ones with proven customer demand. It started with abayas, grew out of the brand Mawsim, and also carries third-party designers. Wamda reported more than 60 staff and over 100,000 customers in April 2026.

Founders

Munira Al Kadi

Co-Founder & CEO

Abdulrahman Al Ammar

Co-Founder

Funding Rounds

Series AApr 2026

$7M

Lead: RAED Ventures

Investors: RAED Ventures, Nuwa Capital, Sanabil Investments, Joa Capital, Khwarizmi Ventures

Investors: RAED Ventures, Nuwa Capital, Sanabil Investments, Joa Capital, Khwarizmi Ventures.

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