Datafirst Solutions
ActiveFlow by Datafirst: F&B business-intelligence platform with 200+ restaurant KPIs, plus analytics and IT-recruitment services
Dubai-based data and analytics company founded in 2020 by Emirati founder Budoor Al Amoodi (Datafirst Solutions Analysis Services). Its product Flow gives F&B and hospitality operators dashboards with 200+ KPIs for menu engineering, food-cost and revenue decisions; the company also runs analytics projects for government, education, automotive and telecom clients and recruits IT talent. Part of Sheraa's portfolio and featured in its Entrepreneurship Resilience Fund series (2026).
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