De L'Arta
ActiveThe [Tq] skincare collection - face wash, face cream and face mask formulated with extracts of Tetraena qatarensis, a UAE-native desert shrub - alongside the Dtx anti-fatigue serum for skin and scalp.
Abu Dhabi clean-beauty company that turns UAE-native desert flora into skincare. Its research centres on Tetraena qatarensis, a desert shrub adapted to extreme salt and heat, whose extracts the founders studied for anti-inflammatory, wound-healing and anti-ageing properties; De L'Arta was the first company to register the plant as an official ingredient with the International Nomenclature of Cosmetic Ingredients (INCI). Formulation, production and packaging all happen in the UAE. Incubated at The Catalyst, the Masdar/bp sustainability accelerator in Masdar City, and selected in 2020 as a finalist for Chalhoub Group's Greenhouse beauty brand incubator. Sells direct-to-consumer through its own online store.
Founders
Funding Rounds
Investors: The Catalyst (Masdar-bp)
Company's About page says it received 'seed funding from Catalyst in Masdar City'; The Catalyst's own newsroom describes its support as grant funding of up to $190,000 per company (first-cycle company, likely 2018-2019, exact date and amount never disclosed). Recorded as grant per the accelerator's description; company calls it seed. Also: https://masdar.ae/en/news/newsroom/de-larta-brings-sustainable-skincare-to-consumer-doors https://masdar.ae/en/news/newsroom/masdar-bp-initiative-the-catalyst-announces-support-for-new-start-ups-at-adsw-2020 Confidence: confirmed (round 13, De L'Arta (company website)).
Something here wrong?
Every figure on this page is meant to have a source behind it. If one doesn't match reality, tell us and we'll fix it.
Feedback about De L'Arta