DHARMA

Closed

Creator- and IP-hosted multi-day group trips

Abu Dhabi, UAEFounded 2018

TravelTechSaaS

Seed

DHARMA is a travel platform founded in 2018 that designs and operates multi-day group trips hosted by creators, athletes, and licensed entertainment brands, combining SaaS tooling with automated tour operations. The founders relocated to Abu Dhabi after acceptance into Hub71 in November 2020, and the company has raised about $10m including a $4.7m pre-Series A in October 2023. Its flagship product since September 2023 is Paris by Emily, an official 'Emily in Paris' travel experience licensed from Paramount Global, with tours currently bookable for Paris and Rome.

Founders

Charaf El Mansouri

Co-founder & CEO

Nisma Benani

Co-founder & Chief Revenue Officer

Leah Howe

Co-founder & Chief Experience Officer

Brice Carpentier

Co-founder

Funding Rounds

BridgeOct 2023

$4.7M

Lead: Convivialite Ventures

Investors: FJ Labs, Goodwater Capital, Shorooq Partners, Stephen Ross, Matt Higgins, Eric Cantona, Rafat Ali

Company's own term: "pre_series_a". Investors: FJ Labs, Goodwater Capital, Shorooq Partners, Stephen Ross, Matt Higgins, Eric Cantona, Rafat Ali.

SeedJan 2022

$3.5M

Lead: Convivialite Ventures

Investors: Convivialite Ventures, Hub71 (Mubadala Capital), L& Ventures, BY Venture Partners, Shorooq Partners, Flat6Labs

Company press release (Jan 2022) says it 'raised a total of $3.5M over the past year', so this may bundle more than one close; Crunchbase dates a seed to 2021-07-15 and Tracxn a first round to 2021-11-03 (aggregator dates). Hub71 'backing' may be the equity-free incentive package rather than equity — unverified. Flat6Labs participation implies an accelerator cheque inside this figure. Also: https://www.zawya.com/en/press-release/dharma-an-abu-dhabi-based-startup-is-bringing-the-passion-economy-to-the-travel-space-qfxusqhx https://skift.com/2022/01/21/uaes-dharma-helps-passion-brands-build-tours-travel-startup-funding-this-week/ https://www.thenationalnews.com/business/start-ups/2022/01/14/abu-dhabi-start-up-dharma-and-football-legend-cantona-team-up-for-themed-travel-platform/ Confidence: confirmed (round 13, Wamda).

Something here wrong?

Every figure on this page is meant to have a source behind it. If one doesn't match reality, tell us and we'll fix it.