eMushrif
ActiveIoT- and AI-enabled school transportation safety and tracking platform
Omani IoT/AI school transportation safety platform turning school buses into smart buses with GPS tracking, automatic attendance, safety-checkpoint sensors, parent/school notification apps. Founded Muscat 2016, serves 120,000+ students across Oman and Kuwait. Acquired Kuwait's MyRoute and Egypt's Tareeqi. Jan 2026 $7.5M Series B led by Jasoor Ventures.
Founders
Funding Rounds
Lead: ITHCA Group
Investors: ITHCA Group
Labelled "strategic" by the source. Investor's own annual report: 'eMushrif: In Q2-2024, ITHCA Group invested additional $500k in the Omani startup'; the portfolio table lists Tayyar Trading SPC (E-Mushrif) with ITHCA Group share 34.25%. The word 'additional' implies an earlier, unpublished ITHCA stake (possibly via the OTF/Jasoor and IDO vehicles it controls). Date: Q2 2024, exact date not given. Never announced by the company. Confidence: confirmed (round 13, ITHCA Group (Oman Investment Authority)).
Lead: Jasoor Ventures
Investors: Jasoor Ventures, Phaze Ventures, Annex Investment, Ithca Group, IDO Investment
Investors: Jasoor Ventures, Phaze Ventures, Annex Investment, Ithca Group, IDO Investment.
Lead: IDO Investments
Investors: IDO Investments, Phaze Ventures, OTF Jasoor Ventures, Dtec Ventures, Myrad Holdings, angel investors
Total raised to date stated as 'over USD 3M' at the time. Also: https://laffaz.com/emushrif-oman-transportation-startup/ https://www.wamda.com/2026/01/emushrif-secures-7-5-million-accelerate-regional-expansion-plans Confidence: confirmed (round 13, MENAbytes).
Investors: Phaze Ventures, Oman Technology Fund (Wadi Accelerator), SparkLabs Energy, Myrad Holding, Dividend Gate Capital, angel investors
Labelled 'Pre-Series A' by the company/outlets (no matching enum, filed as seed). Described at the time as the largest round ever raised by an Omani startup. No lead named. Also: https://omanstartuphub.om/news/2019/oman-s-emushrif-raises-1-million-pre-series-a Confidence: confirmed (round 13, MENAbytes).
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