Floward

Active

An online platform for ordering and same-day delivery of flowers and gifts across the Middle East and the UK.

Riyadh, Saudi ArabiaFounded 2017

E-Commerce

Series C

Floward is a Riyadh-headquartered online flower and gift delivery platform founded in 2017 by Abdulaziz Al Loughani and Mohammed Al Arifi. It operates in nine countries — Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, Oman, Jordan, Egypt and the UK — serving roughly 1.2 million users, and has raised over $190 million in total funding, including a $156 million pre-IPO Series C round in February 2023.

Founders

Abdulaziz Al Loughani

Co-Founder & CEO

Mohammed Al Arifi

Co-Founder

Funding Rounds

Series CFeb 2023

$156M

Lead: Aljazira Capital

Investors: Aljazira Capital, Rainwater Partners, STV

Investors: Aljazira Capital, Rainwater Partners, STV.

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