Floward
ActiveAn online platform for ordering and same-day delivery of flowers and gifts across the Middle East and the UK.
Floward is a Riyadh-headquartered online flower and gift delivery platform founded in 2017 by Abdulaziz Al Loughani and Mohammed Al Arifi. It operates in nine countries — Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, Oman, Jordan, Egypt and the UK — serving roughly 1.2 million users, and has raised over $190 million in total funding, including a $156 million pre-IPO Series C round in February 2023.
Founders
Funding Rounds
Lead: Aljazira Capital
Investors: Aljazira Capital, Rainwater Partners, STV
Investors: Aljazira Capital, Rainwater Partners, STV.
Lead: STV
Investors: STV, Impact46
Wamda 2021 names STV as lead with Impact46 participating; Wamda 2023 says 'led by STV and Impact46'; Tracxn lists Impact46 as lead. Also: https://www.wamda.com/2023/02/floward-raises-156-million-pre-ipo-series-c-round Confidence: confirmed (round 13, Wamda).
Lead: Impact46
Investors: Impact46, Faith Capital, BNK Capital, Regional family offices (unnamed)
Faith Capital's blog labels it Series A; Impact46/Wamda call it an 'investment round'. Total raised to date $7M per Wamda. Also: https://www.wamda.com/2020/10/floward-raises-2-75-million https://blog.faithcapital.com/2020/10/07/floward-raises-2-75m-in-series-a-round-of-funding/ https://magnitt.com/news/flower-delivery-app-floward-closes-2-75m-funding-round-led-by-impact46-52252 https://www.menabytes.com/floward-30-million-business/ Confidence: confirmed (round 13, Impact46).
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