Grintafy
ActiveA football talent-discovery and career-development platform connecting amateur players with scouts, clubs, and federations through organized matches, performance ratings, and player profiles.
Grintafy is a Jeddah-based sports-tech company founded in 2018 by founder and CEO Majdi Al-Lulu, describing itself as the largest football talent-discovery platform in the Middle East with nearly 2 million players and over 0.6 billion in-app events. It raised a $1.25M seed round led by Wa'ed Ventures in 2020 and a $2.1M bridge round in 2022, and more recently took strategic investments from Chiliz (March 2024) and Adaverse (December 2024) to expand into Web3 and fan-engagement features.
Founders
Funding Rounds
Lead: Adaverse
Investors: Adaverse
Labelled "strategic" by the source. Sportstech founded 2019 by Majdi Al-Lulu; investment to fund Web3 transformation; prior $2.1m bridge (2022, Wa'ed) and Chiliz backing (March 2024). | Amount undisclosed. | Strategic investment, amount undisclosed. Follows March 2024 backing from Chiliz. Football talent-discovery platform. Date is the article date. Also: https://www.wamda.com/2024/12/adaverse-backs-grintafy-utilise-blockchain-football-talent-discovery Confidence: confirmed (round 13, Arab News).
Lead: Adaverse
Investors: Adaverse
Labelled "strategic" by the source. Undisclosed strategic investment by Adaverse (Web3 VC/accelerator); Tracxn labels it a 'seed' round dated 2024-12-04. Confidence: confirmed (round 13, Wamda).
Lead: Chiliz
Investors: Chiliz
Labelled "strategic" by the source. Undisclosed strategic investment from blockchain/sports-engagement firm Chiliz. Football talent-discovery platform founded 2019 by Majdi Allulu. | Chiliz becomes 'strategic investor and partner'. Football talent platform founded 2019 by Majdi Allulu. Date is the article date. Also: https://www.wamda.com/2024/04/mena-startups-raise-254-million-march-pushing-q1-429-million https://www.wamda.com/2024/03/grintafy-secures-funding-chiliz-speed-web3-transition Confidence: confirmed (round 13, Arab News).
Lead: Chiliz
Investors: Chiliz
Labelled "strategic" by the source. Undisclosed strategic investment by blockchain sports company Chiliz, announced by both company and investor; amount not stated. Also: https://medium.com/chiliz/leading-saudi-sportstech-grinatify-announces-strategic-investment-from-chiliz-to-accelerate-web3-9b1d2dfb0614 https://www.wamda.com/en/2024/03/grintafy-secures-funding-chiliz-speed-web3-transition https://entarabi.com/en/2024/03/chiliz-and-grintafy-forge-strategic-partnership-to-revolutionize-football-talent-development-in-the-middle-east/ Confidence: confirmed (round 13, Grintafy).
Investors: Wa'ed, Alrashed Group (ARG Limited), Areen Investments, strategic angel investors
Company press release quoted as SAR 8 million = $2.1 million (USD figure as printed). No lead named. Also: https://www.zawya.com/en/markets/saudi-sports-tech-grintafy-raises-21mln-in-a-bridge-round-rli5e76s https://magnitt.com/news/grintafy-2-1m-bridge-53227 https://waya.media/grintafy-raises-2-1-million-in-a-bridge-round/ Confidence: confirmed (round 13, Wamda).
Lead: Wa'ed Ventures
Investors: Wa'ed Ventures, Nafithat Al Mustagbal Investments
Date taken from MENAbytes coverage (2020-05-08); the company's own page is undated. The company's headline calls this its 'second-round investment' and the body calls it a 'pre-series A round', while MENAbytes and all other press call it a seed round; recorded as seed. Also: https://www.menabytes.com/grintafy-seed/ https://laffaz.com/ksa-sportstech-startup-grintafy-seed-funding-waed-ventures/ https://thestartupscene.me/INVESTMENTS/KSA-Football-Social-Platform-Grintafy-Receives-1-25-Million-Investmen Confidence: confirmed (round 13, Grintafy).
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