Grove
ActiveA vertically integrated fresh-produce brand and mobile app delivering farm-picked fruit, vegetables and other fresh goods directly to consumers within 24 hours of harvest.
Grove is a Riyadh-based agritech/foodtech startup founded in 2024 by Mohammed bin Ghanam and Ayman AlFifi, building a technology-enabled, farm-to-table supply chain for fresh produce in Saudi Arabia. The company closed a $5 million seed round led by Outliers VC in January 2026 to scale its farmer partnerships and demand-driven distribution model, reporting a 48% repeat-purchase rate and under 5% food waste.
Founders
Mohammed bin Ghanam
Co-founder
Ayman AlFifi
Co-founder
Funding Rounds
Lead: Outliers VC
Investors: Outliers VC, angel investors
Investors: Outliers VC, angel investors.
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