HeroGo
ActiveSubscription boxes of rescued surplus groceries
HeroGo (formerly EroeGo) buys surplus, cosmetically imperfect or short-dated produce from UAE farms, importers and wholesalers and delivers it in subscription boxes at below-supermarket prices, donating two meals per box via the UAE Food Bank. Launched in Dubai in 2021, it reported about 7,000 subscribers and corporate clients including HSBC and TotalEnergies by August 2023. In August 2024 it received AED 570,000 from Oraseya Capital, the VC arm of Dubai Integrated Economic Zones Authority, and in late 2025 it expanded to London through newly incorporated UK entities.
Founders
Funding Rounds
Lead: Oraseya Capital
Investors: Oraseya Capital
Investors: Oraseya Capital.
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