Laverne
ActiveDirect-to-consumer fragrance and perfume brand (men's/women's perfumes, fragrance sets, beauty accessories) sold via its own e-commerce site and physical retail stores.
Laverne is a Riyadh-based fragrance and perfume brand founded in 2015 by five siblings, with retail stores in Riyadh, Abha, Dammam, and Al-Ahsa and an e-commerce site (SAR pricing, Tabby/Tamara checkout). It has run high-profile international ambassador campaigns (Georgina Rodriguez) and remains independently family-owned with no reported acquisition or funding events. SCOPE NOTE: this is a DTC consumer fragrance/retail brand with e-commerce infrastructure, not a software company -- flagged for Julius as a possible scope call rather than an enrichment gap.
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