Lucidya
ActiveAn AI-native customer-experience-management (CXM) platform — social listening, omnichannel support (OmniServe), surveys, and Arabic-first AI agents — that helps enterprises and governments monitor, analyze sentiment on, and respond to customer conversations across 15+ Arabic dialects.
Lucidya was founded in Jeddah in 2016 by Abdullah Asiri and Dr. Zuhair Khayyat (with co-founders Hatem Kameli and Mohamed Milyani), building one of the region's first Arabic-first AI/NLP engines for customer experience management. The company's headquarters is now listed as Riyadh on its own LinkedIn profile (matching its Wikipedia infobox), though it was originally founded in Jeddah and retains an office there. In July 2025 it closed a $30M Series B led by Impact46 — the largest AI funding round in MENA at the time — following a $6M Series A in 2022 and a $1.1M seed round in 2019.
Founders
Funding Rounds
Lead: Impact46
Investors: Impact46, Wa'ed Ventures, Takamol Ventures, SparkLabs, Rua Growth Fund, ARG
Investors: Impact46, Wa'ed Ventures, Takamol Ventures, SparkLabs, Rua Growth Fund, ARG.
Lead: National Technology Development Program (NTDP)
Investors: National Technology Development Program (NTDP, Saudi MCIT)
SAR 5 million government grant under MCIT's SourceTech initiative; press release prints USD 1.3M (SAR 5M at the 3.75 peg is $1.33M). Non-dilutive. Also: https://www.samenacouncil.org/samena_daily_news?news=105243 https://www.middleeastainews.com/p/lucidya-secures-sar-5-million-grant Confidence: confirmed (round 13, GlobeNewswire (company press release)).
Lead: Rua Growth Fund
Investors: Rua Growth Fund, M.A.L Ventures, AlRashed Group, VentureSouq (existing), Unnamed international VCs
The company's own press release calls it its 'second round of funding' with no series letter; Entrepreneur ME and Wikipedia call it Series A, MAGNiTT calls it Series B, Tracxn lists it twice (Series A on 5 Jan 2022 and Series B on 17 Jan 2022 - one round, not two). Labelled series_a here because the July 2025 round is the company's own 'Series B'. Also: https://www.zawya.com/en/press-release/saudi-based-lucidya-successfully-closes-6-million-second-round-of-funding-to-expand-product-offering-rswd3kkr https://www.thenationalnews.com/business/start-ups/2022/01/18/saudi-technology-start-up-lucidya-raises-6m-to-fund-expansion/ https://www.entrepreneur.com/en-ae/entrepreneurs/saudi-tech-startup-lucidya-raises-us6-million-to-fund-its/415151 Confidence: confirmed (round 13, Wamda).
Lead: Business Incubators and Accelerators Company (BIAC)
Investors: Business Incubators and Accelerators Company (BIAC), Monsha'at (SME General Authority, via VC arm), Abunayyan Holding
SAR 4 million; Wamda prints ~$1.1M (SAR 4M at the 3.75 peg is $1.07M). Company and Wamda call it Series A; Wikipedia calls it a seed round and (unsourced) names VentureSouq, SEEDRA and SVC as the investors - the contemporaneous Wamda/MENAbytes reports name BIAC, Monsha'at and Abunayyan. Tracxn lists $1.58M. Also: https://www.menabytes.com/lucidya-series-a/ https://english.mubasher.info/news/3405178/Saudi-Lucidya-startup-secures-1-1m-financing Confidence: confirmed (round 13, Wamda).
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