Maison Safqa
ActiveA members-only flash-sale e-commerce platform selling excess inventory from premium and luxury fashion, beauty and lifestyle brands at discounted prices.
Maison Safqa is a Riyadh-based off-price marketplace, founded in 2024 by Lea Mehaweg, Estelle Nasr and Georgia Mehaweg, that runs time-limited flash sales and invitation-only campaigns for over 50 premium and luxury brands including Aigner, Lanvin and Liu Jo. It raised a $620,000 pre-seed round in April 2026 backed by 500 Global's Sanabil MENA 500 Accelerator Fund to expand across Riyadh and Jeddah.
Founders
Lea Mehaweg
Co-Founder & CEO
Estelle Nasr
Co-Founder & COO
Georgia Mehaweg
Co-Founder
Funding Rounds
Lead: 500 Global (Sanabil MENA 500 Accelerator Fund)
Investors: 500 Global (Sanabil MENA 500 Accelerator Fund), Saudi and international business angels
Investors: 500 Global (Sanabil MENA 500 Accelerator Fund), Saudi and international business angels.
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