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Melltoo

Acquired

Mobile marketplace for buying and selling used items, later adding liquidation services for e-commerce and corporate clients

Dubai, UAEFounded 2014
Acquired by Cartlow · Aug 2022 · Undisclosed
E-Commerce

Melltoo was a UAE marketplace app for second-hand goods, launched in March 2014 by husband-and-wife co-founders Morrad Irsane and Sharene Lee. It later added payments, delivery and liquidation services and expanded to Riyadh. The reverse-logistics platform Cartlow acquired it in August 2022 and moved its users to Cartlow.

Founders

Morrad Irsane

Co-Founder & CEO

Sharene Lee

Co-Founder

Funding Rounds

BridgeSep 2019

Lead: Gobi Partners

Investors: Gobi Partners, Khwarizmi Ventures, Shorooq Partners, Khalid Al-Tawil

Company's own term: "pre_series_a". Investors: Gobi Partners, Khwarizmi Ventures, Shorooq Partners, Khalid Al-Tawil.

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