Merit Incentives

Active

API-driven gift cards, loyalty & employee rewards platform

Dubai, UAEFounded 2016

FintechHRTechSaaS

Series B

Merit Incentives is a Dubai-based engagement-technology company offering digital gift cards, employee recognition, and customer loyalty solutions via an API-driven SaaS platform. It connects businesses to a global catalogue of thousands of brands across 150+ countries and operates across the UAE, Saudi Arabia, Kuwait, Egypt, and Jordan. It raised a $28M Series B in February 2025.

Founders

Julie Barbier-Leblan

Co-Founder & CEO

Thrishan Padayachi

Co-Founder & CTO

Funding Rounds

Series BFeb 2025

$28M

Lead: Capital Investment

Investors: Capital Investment, Stride Ventures, Tech Invest Com, Oryx Fund

Investors: Capital Investment, Stride Ventures, Tech Invest Com, Oryx Fund.

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