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Morni

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Morni app: 24/7 roadside assistance (Morni Assist), vehicle auctions (Morni Auction), maintenance (Morni Care) and insurance claims management (Morni Claims)

Riyadh, Saudi ArabiaFounded 2015
MobilityInsurTech

Morni started in 2015 as an on-demand towing and roadside-assistance app in Saudi Arabia. It has since grown into an automotive services platform covering vehicle auctions, maintenance, insurance-claims administration and an end-of-vehicle-life facility, partly through acquiring Labas and NVI. It reports more than 3 million users served and 55,000 service providers, and it has entered the UAE.

Founders

Salman AlSuhaibaney

Founder, Chairman & CEO

Alaa Al-Omari

Chief Product and Technology Officer

Legion Richardson

Chief Operating Officer

Muhannad Al-Nefaie

Chief Financial Officer

Funding Rounds

UndisclosedJun 2025

Lead: STV

Investors: STV

Investors: STV.

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