Nice One
IPOOnline beauty, cosmetics, and personal-care e-commerce platform (28,000+ SKUs) serving the Saudi and wider GCC market.
Nice One (Nice One Beauty Digital Marketing Company) is a Riyadh-based online beauty and cosmetics retailer founded in 2017 by brothers Omar and Abdulrahman AlOlayan, who started by selling perfume via an Instagram account before opening a shop in Buraidah and later headquartering in Riyadh's Al Malqa district. In January 2025 it became the first unicorn tech company to list on the Main Market of the Saudi Exchange (Tadawul: 4193), a ~$322M IPO priced at SAR 35/share that was oversubscribed roughly 139x institutionally.
Founders
Omar AlOlayan
Chief Executive Officer & Co-Founder
Abdulrahman AlOlayan
Vice Chairman & Chief Marketing Officer, Co-Founder
Funding Rounds
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