NSR
ActiveAI tour guide and trip-planning app for Saudi Arabia, connecting tourists with licensed guides and tourism venues
NSR (نسر, 'eagle') is a Saudi tourism-guidance platform whose AI guide builds trip plans from a user's idea, link or image. It also connects travellers with a network of Saudi tour guides and local experiences, with human review before anything is confirmed. Around the core app it runs NSR Academy for training guides, NSR Partners for venues and NSR Business for corporate trips, and it says it has 52,000+ users and 700+ guides. It came out of a Monsha'at entrepreneurship competition and the Tourism Development Fund's startup programme.
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