Salla
ActiveA SaaS e-commerce enablement platform that lets merchants launch and run online stores, including storefront building, payments, shipping integrations, and marketing tools.
Salla is a Saudi SaaS e-commerce enablement platform founded in 2016 in Mecca (Makkah) by Nawaf Hariri and Salman Butt; its registered headquarters remains in Makkah (it also maintains a major office at Al Faisaliah Tower, Riyadh). It serves over 68,000 active merchants, has enabled more than $10 billion in cumulative e-commerce sales, and raised a $130M pre-IPO round in 2024 ahead of a planned Tadawul listing.
Founders
Nawaf Hariri
Co-Founder & CEO
Salman Butt
Co-Founder
Funding Rounds
Lead: Investcorp
Investors: Investcorp, Sanabil Investments, STV
Investors: Investcorp, Sanabil Investments, STV.
Something here wrong?
Every figure on this page is meant to have a source behind it. If one doesn't match reality, tell us and we'll fix it.
Feedback about Salla