Sellou
ActiveVideo-first social commerce marketplace for creators to sell digital products
Sellou is a Bahrain-based video-first social-commerce app that turns short-form video posts into interactive storefronts, letting creators and small businesses sell digital and physical products directly through video without users leaving the content.
Founders
Salman Al Khalifa
Founder
Funding Rounds
Undisclosed amount at a USD 3M valuation; investors not named. Several secondary outlets (Zawya headline, WAYA, Inc. Arabia) misreport the USD 3M valuation as a USD 3M raise — Wamda and StartUp Bahrain both state amount undisclosed. Tamkeen supported Sellou via the Riyada Business Accelerator (cohort 1) and its LEAP 2025 participation — support programme, not a funding round. Also: https://startupbahrain.com/blog/bahraini-startup-sellou-secures-3m-in-seed-funding https://www.zawya.com/en/business/investment/bahrain-sellou-raises-3mln-in-seed-funding-thhrse1i https://waya.media/bahrains-sellou-raises-usd-3m-in-seed-funding/ Confidence: confirmed (round 13, Wamda).
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