Shaffra

Active

Enterprise AI Workforce Platform (Shaffra Work, Knowledge Hub, Shaffra Build): autonomous AI employees for call centre, sales, HR and project management, with Arabic/English avatars and speech

Dubai, UAEFounded 2022

SaaSAI & Machine Learning

Unknown

Website LinkedIn Crunchbase

Shaffra Technology Labs builds an enterprise and government AI platform for deploying autonomous 'AI employees' (AI Call Center, AI Sales Center, AI Project Manager) on top of a knowledge layer and its own 'Subconscious AI' cognitive architecture. It began as a platform for building corporate metaverses, with the Abu Dhabi Department of Culture and Tourism as an early client, and later moved to agentic AI. Backers include stc and Omantel, and in August 2026 it opened a regional HQ in Baku, Azerbaijan.

Founders

Alharith Alatawi

Co-Founder & CEO

Alfred Manasseh

Co-Founder & Chief Operating Officer

Marc Wehbi

Co-Founder & CTO

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