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Tamara

Tamara

Active

A buy-now-pay-later (BNPL) and shopping platform letting consumers split online and in-store purchases into interest-free installments (up to 24 months) across Saudi Arabia, the UAE, and Kuwait.

Riyadh, Saudi ArabiaFounded 2020
Fintech
Series C$1B

Tamara is a Riyadh-headquartered fintech founded in late 2020 by Abdulmajeed Alsukhan, Turki Bin Zarah, and Abdulmohsen Al Babtain, offering BNPL, digital wallet, and shopping-discovery services to more than 10 million users and 30,000+ merchants across the GCC. In December 2023 it became Saudi Arabia's first homegrown fintech unicorn after a $340M Series C round valued it at $1 billion; it operates as a SAMA-licensed finance company (Tamara Finance Company).

Founders

Abdulmajeed Alsukhan

Co-founder & CEO

Turki Bin Zarah

Co-founder

Abdulmohsen Al Babtain

Co-founder

Funding Rounds

DebtSep 2025
$2.4B

Lead: Goldman Sachs

Investors: Goldman Sachs, Citi, Apollo funds

Shari'ah-compliant asset-backed facility: initial $1.4B plus an additional $1B available over three years subject to approvals ('up to' $2.4B). Fully refinances and upsizes a prior $500M Goldman-arranged facility (the $400M warehouse had been upsized to $500M at an undated point — no separate announcement found). Also: https://www.wamda.com/2025/09/tamara-secures-record-24-billion-facility-backed-goldman-sachs https://www.zawya.com/en/business/fintech/saudi-fintech-start-up-tamara-lands-up-to-24bln-financing-deal-b45n0b8c https://www.arabnews.com/node/2615390/business-economy Confidence: confirmed (round 13, Tamara).

Series CDec 2023
$340M

Lead: SNB Capital and Sanabil Investments

Investors: SNB Capital, Sanabil Investments, Shorooq Partners, Pinnacle Capital, Impulse, Coatue, Endeavor Catalyst, Checkout.com

Investors: SNB Capital, Sanabil Investments, Shorooq Partners, Pinnacle Capital, Impulse, Coatue, Endeavor Catalyst, Checkout.com.

DebtNov 2023
$250M

Lead: Goldman Sachs

Investors: Goldman Sachs, Shorooq Partners

Incremental up to $200M senior debt arranged by Goldman Sachs (total senior warehouse up to $350M) plus up to $50M mezzanine tranche led by Shorooq Partners; total warehouse facility up to $400M. Recorded as the $250M increment, not the $400M total. Also: https://gulfnews.com/business/saudi-fintech-tamara-secures-additional-debt-financing-of-up-to-250-million-1.99383218 Confidence: confirmed (round 13, Tamara).

DebtMar 2023
$150M

Lead: Goldman Sachs

Investors: Goldman Sachs

Receivables warehouse facility of up to $150M. Also: https://www.bloomberg.com/news/articles/2023-03-16/goldman-backs-saudi-fintech-tamara-with-150-million-facility https://gulfbusiness.com/tamara-secures-debt-facility-from-goldman-sachs/ https://www.forbesmiddleeast.com/innovation/startups/saudi-fintech-startup-tamara-secures-up-to-$150m-debt-financing-from-goldman-sachs Confidence: confirmed (round 13, Wamda).

Series BAug 2022
$100M

Lead: Sanabil Investments

Investors: Sanabil Investments, Coatue, Shorooq Partners, Endeavor Catalyst, Checkout.com

Equity round; company states total funding to date of $216M in equity and debt after this round. Also: https://www.wamda.com/2022/08/tamara-raises-100-million-series-b-round https://www.thenationalnews.com/business/start-ups/2022/08/22/saudi-arabias-fintech-start-up-tamara-raises-100m-to-fund-expansion-plans/ https://www.arabnews.com/node/2147661/business-economy Confidence: confirmed (round 13, Tamara).

Series AApr 2021
$110M

Lead: Checkout.com

Investors: Checkout.com

Company states the $110M was a debt & equity combination; split not disclosed. No other investors named. Also: https://www.wamda.com/2021/04/tamara-raises-110-million-series-round https://www.bloomberg.com/news/articles/2021-04-22/checkout-com-leads-110-million-round-for-saudi-fintech-tamara https://www.menabytes.com/tamara-series-a/ Confidence: confirmed (round 13, Tamara).

SeedJan 2021
$6M

Lead: Impact46

Investors: Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala, Nama, family offices

SAR 22.5M; described as Saudi Arabia's largest seed round at the time. Also: https://impact46.sa/tamara-the-saudi-buy-now-pay-later-startup-closes-6m-in-seed-funding-led-by-impact46/ https://www.wamda.com/2021/01/tamara-raises-6-million-seed-funding https://www.menabytes.com/tamara-seed/ Confidence: confirmed (round 13, Tamara).

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