Trofee

Active

Livestream shopping marketplace for collectibles & fashion

Dubai, UAEFounded 2024

Media & EntertainmentE-Commerce

Pre-Seed

Trofee is a livestreaming shopping marketplace for the Middle East, letting sellers host live auctions and shopping sessions for sneakers, fashion, trading cards, and collectibles. It launched native iOS and Android apps in 2025 and handles integrated payments and logistics. The company is headquartered in the UAE and is at pre-seed stage.

Founders

Edward Sabbagh

Co-Founder

Amine Mamlouk

Co-Founder

Funding Rounds

Pre-Seed

Lead: BECO Capital

Investors: BECO Capital, FJ Labs, F4 Fund

Year 2025 per BECO's portfolio page; BECO's Feb 2026 blog says it co-led the pre-seed (other co-lead not named). FJ Labs participation per DXBStart; F4 Fund lists Trofee on its own site. Amount undisclosed; no press release or company announcement found. Also: https://www.becocapital.com/from-inception-what-pre-seed-really-means-at-beco/ https://www.dxbstart.com/company/trofee https://f4.fund/startups/trofee-live Confidence: confirmed (round 13, BECO Capital).

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