Unifonic
ActiveAn AI-native customer engagement / CPaaS (communications platform as a service) that unifies SMS, WhatsApp, voice, and web channels for enterprise customer communication.
Unifonic is a Riyadh-based cloud communications and customer-engagement platform founded in 2006, serving over 1,700 businesses including Careem, Domino's Pizza, Jarir Bookstore, and HungerStation, and processing more than 10 billion transactions annually. The company has raised $146M+ to date and is preparing for a Tadawul IPO within roughly two years while targeting unicorn status.
Founders
Funding Rounds
Lead: Kamco Invest
Investors: Kamco Invest
Kamco Invest's private-equity team 'acquired a stake' on behalf of clients; stake size and amount undisclosed, and the release does not say whether shares were primary or bought from existing holders (Tracxn files it as 'Acq-Fin'). Release states Unifonic has raised $140M to date and is preparing a Tadawul IPO 'within the next two years'. Also: https://sharikatmubasher.com/media-hub/news/21514288/kamco-invest-acquires-stake-in-saudi-tech-firm-unifonic https://www.zawya.com/en/business/m-a/kamco-invest-buys-key-stake-in-saudi-group-unifonic-c0v4jvau Confidence: confirmed (round 13, Kamco Invest).
Lead: SoftBank Vision Fund 2 and Sanabil Investments (co-lead)
Investors: SoftBank Vision Fund 2, Sanabil Investments
Investors: SoftBank Vision Fund 2, Sanabil Investments.
Lead: STV
Investors: STV, Riyad TAQNIA Fund, Endeavor Catalyst, Elm, Raed Ventures
'Over $21 million'; the company's first institutional capital after 12 bootstrapped years (founded 2006). Missing from DB. Unifonic's own press page for this round (unifonic.com/en/resources/unifonic-raises-21-million-in-series-a) now 404s. Also: https://arabianbusiness.com/startup/406426-saudis-stv-leads-funding-of-cloud-based-communication-firm-unifonic https://magnitt.com/news/saudi-startup-unifonic-raises-21-million-transform-business-communications-37682 https://globalventuring.com/blog/2018/10/23/unifonic-tunes-into-21m-series-a/ https://raed.vc/portfolio/unifonic/ Confidence: confirmed (round 13, MENAbytes).
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